Northcott Fabrics

Designer Profile

Heidi Pridemore of The Whimsical Workshop

www.thewhimsicalworkshop.com

The Whimsical Workshop, LLC is a full-service design studio and retailer led by Heidi and Matthew Pridemore. We specialize in bright, fun quilt patterns, fabric, fabric kits, books and licensing. We also offer lectures and workshops about design, quilting and crafting. Although The Whimsical Workshop is based in Arizona, their products are available worldwide through their website. The Whimsical Workshop continues to create new and exciting products that spark people’s imagination and make them smile.

Heidi was born and raised in Rochester, NY, where she received a bachelor’s degree in Industrial Design from Rochester Institute of Technology. In 2000, Heidi began offering her services as a product designer to a number of fabric companies. She created her own line of quilt patterns beginning in 2002 and in 2004 Heidi started designing fabric in her own bright and whimsical style. By 2005 the work load warranted expanding to a partnership and The Whimsical Workshop, LLC was born with Heidi as the chief designer. Heidi is known for her fun and whimsical quilts which she often makes in dramatic, bright colors. She also has an excellent reputation for writing clear and easy to follow instructions. Heidi designs a large number of project sheets featuring fabric lines from national companies such as Andover Fabrics, Blank Quilting, Studio E, Timeless Treasures, Westminster Fabrics and Windham Fabrics. She also designs quilt patterns for a variety of popular quilting magazines such as Quiltmaker, McCall’s Quick Quilts, The Quilter and Quilts. In addition she has completed five books; Quilted Whimsy, Bold Batiks and Dazzling Designs for Leisure Arts; for C&T Publishing she has writtenPop Up Paper Structures; for F&W Media, Fabric Jewelry-Wrapped, Braided and Sewn, published in 2009. Heidi spends most of her time designing and traveling to trade shows, giving lectures and running workshops. When not traveling she enjoys staying at home in Arizona with her husband Matthew.

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